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Quick answer: Shopify says it powers millions of businesses in more than 175 countries, and its own company description names brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, and Supreme. Shopify has also published case studies on Gymshark, Mattel Creations, Heinz, and Allbirds. Large brands typically run on Shopify Plus, Shopify’s enterprise plan.
This guide lists well-known companies confirmed by Shopify’s own materials, explains how to check whether any website uses Shopify, and shows how B2B companies use Shopify user data to find prospects.
Key takeaways
The brands below are named by Shopify itself, either in a published case study or in Shopify’s standard company description, which states that it is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, and Supreme.
| Brand | Category | What Shopify has published |
|---|---|---|
| Gymshark | Fitness apparel | A case study on replatforming from Adobe Commerce to Shopify Plus to scale internationally |
| Mattel (Mattel Creations) | Toys and collectibles | A case study on using Shopify Plus and Shopify Collective |
| Heinz | Food and consumer goods | A case study on launching a direct-to-consumer site quickly, and named in Shopify’s company description |
| Allbirds | Footwear and apparel | A case study on omnichannel selling with Shopify POS |
| Kylie Cosmetics | Beauty | Named in Shopify’s company description |
| SKIMS | Apparel | Named in Shopify’s company description |
| Supreme | Streetwear | Named in Shopify’s company description |
| Netflix | Entertainment merchandise | Named in Shopify’s company description |
| FTD | Flowers and gifts | Named in Shopify’s company description |
Brands can change platforms, and a company may use Shopify for one store, such as merchandise, while running other channels elsewhere. Treat any brand list as a snapshot.
Shopify Plus is Shopify’s enterprise plan for high-volume merchants. It adds features for larger operations, such as more advanced checkout customization, automation, and multi-store management. Most of the well-known brands above use Shopify Plus, while the large majority of Shopify merchants are small and mid-sized businesses on standard plans.
For B2B marketers, the difference matters. Enterprise merchants buy agency services, integrations, and enterprise software, while smaller merchants buy apps, themes, and do-it-yourself tools.
You can often identify a Shopify store from public signals:
cdn.shopify.com..myshopify.com address behind the custom domain.Checking sites one by one works for research. For prospecting at scale, a technographic list identifies Shopify users across thousands of companies. See our guide to technographic email lists.
Access CampaignLake's Technology Decision-Maker Database
Shopify merchants are a clear audience for any business that sells to online stores:
| Field group | Typical fields | How it helps |
|---|---|---|
| Contact | Owner or ecommerce manager name, business email, phone | Reach the person who runs the store |
| Store | Store domain, brand name, product category | Match offers to the store’s category |
| Technology | Shopify or Shopify Plus, installed apps where detectable | Target by plan and tech stack |
| Company | Employee range, estimated revenue band, location | Focus on stores that fit your price point |
| Record quality | Last verified date | Stores open and close often, so recency matters |
Segment by plan (Shopify or Shopify Plus), category, size, and location. For outreach strategy and providers, see our guides to Shopify store owner lists and Shopify users email lists.
CampaignLake is a B2B data provider that builds custom contact lists. Its Shopify users list, Shopify store owners email list, and Shopify DTC brand owners database can be filtered by category, location, and company size.
Request a sample, spot-check the stores, and compare it with other providers before you buy.
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Shopify’s company description names brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, and Supreme, and Shopify has published case studies on Gymshark, Mattel Creations, Heinz, and Allbirds.
Most large brands use Shopify Plus, Shopify’s enterprise plan for high-volume merchants. The large majority of Shopify merchants are small and mid-sized businesses on standard plans.
Look for assets loaded from cdn.shopify.com, a .myshopify.com store domain, or Shopify-hosted checkout pages. Technology lookup tools can also detect Shopify automatically.
Shopify says it powers millions of businesses in more than 175 countries. Exact merchant counts change over time, so check Shopify’s latest investor materials for current figures.
Shopify users are a ready audience for app developers, agencies, logistics providers, payment companies, and other services that sell to online stores.
Many online lists are unsourced and repeat each other. Brands also change platforms. Prefer sources confirmed by Shopify or verified by current technical checks.
In the United States, CAN-SPAM allows B2B commercial email without prior consent if you follow its rules, including honest headers, a postal address, and a working opt-out. This is general information, not legal advice.
A Shopify users list identifies companies whose stores run on Shopify, while a store owners list focuses on the owners and managers of those stores. Many campaigns use both.
David Jax is a seasoned B2B marketing strategist specializing in targeted email lists and data-driven outreach solutions. With years of experience in lead generation and sales enablement, David helps businesses connect with the right audiences through precision-based marketing tactics. His ability to translate complex data into clear, actionable strategies has made him a trusted voice in the B2B space. Outside of his writing, David is passionate about exploring emerging trends in marketing technology and refining techniques that maximize campaign performance. He regularly contributes to leading industry blogs and enjoys sharing insights that help marketers turn data into growth.
